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About Us

Committed to the research and development of automotive braking system products

Haike Machinery (Yantai) Co., Ltd. (Formerly: Longkou Haimeng Machinery Co., Ltd.)was established in 2026. It occupies a total site area of 245,005 square metres,
with a casting capacity of 180,000 tonnes per annum and a machining capacity of 20 million pieces per annum.
The company is situated in the picturesque coastal city of Longkou, bordering Yantai to the east, Qingdao to the south, Longkou Port to the west, and facing Dalian across the sea to the north, with excellent transport links by both sea and land. Haike Machinery is a specialist manufacturer of automotive braking systems; its core business encompasses the research and development, production and sale of automotive components such as brake discs and brake drums. Its products are primarily exported to more than thirty countries and regions, including the United States and Europe.
Incorporation of the company
2026
Incorporation of the company
Foundry capabilities
180,000 metric tons/year
Foundry capabilities
Machining capabilities
20 million pieces/year
Machining capabilities

Corporate Culture

Committed to the research and development of automotive braking system products
Company Objectives
H01
Company Objectives
To become a leading manufacturer of automotive braking systems.
Company Mission
H02
Company Mission
To provide the global automotive industry's original equipment manufacturers and high-end markets with a range of high-quality, reliable braking products.
Company Quality Policy
H03
Company Quality Policy
Striving for first-class quality to meet our customers' needs.
Company Quality Objectives
H04
Company Quality Objectives
To ensure customer satisfaction.

Corporate Strategy

With the automotive braking system at its core, the company is pursuing a strategy of concentric development, gradually shifting from a product-centred strategy to one focused on branding and capital.
The Company's Core Philosophy
The Company's Core Philosophy
One for all, all for one.
Company Ethos
Company Ethos
Improve oneself and serve society.
Corporate Management Philosophy
Corporate Management Philosophy
People-centred, governed in accordance with the law.
The Company's Talent Strategy
The Company's Talent Strategy
Firstly, personal character; secondly, professional competence;
Corporate Work Style
Corporate Work Style
Decisive and efficient; orders are strictly enforced.
Company Brand Philosophy
Company Brand Philosophy
To establish a world-renowned brand in automotive braking systems.
The Company's Quality Philosophy
The Company's Quality Philosophy
To achieve the 'Three Zeros' target: zero defects, zero rejects and zero complaints.
The Company's Approach to Standardisation
The Company's Approach to Standardisation
Institutionalisation of management, scientific processes, orderly operations and standardised conduct.
Corporate Philosophy
Corporate Philosophy
Business growth, employee well-being and social recognition.

History

With the automotive braking system at the centre, we are pursuing a strategy of concentric development
2026
Establishment of Haike Machinery (Yantai) Co., Ltd.
Establishment of Haike Machinery (Yantai) Co., Ltd.
2026 Year